Essay content selection is the proverbial million-dollar question for all MBA applicants. To the majority of applicants, this will be the single most challenging task of the application process. However, essay content selection may be a surprisingly easy task, providing you use the proper tools for the job. While an unconditional answer to the essay content question does not exist, following the provided guidance will increase your admission chances by making your essays interesting, unique, and concise.
Essays should engage, challenge, and provide enjoyment to their readers. Think of a book or an article you read and enjoyed, and attempt to convey a similar feeling to the reader. When reading your application essays, admission personnel should enjoy themselves while receiving information pertaining to your personal and professional experiences. To accomplish this, insert a personal viewpoint of your experiences, allow the reader to relive the experience through your eyes.
Nothing stands out like an original, fresh perspective. While quotes may be a good way to add a few words to your essay, consider the alternative of providing an original statement of your own creation. If you feel that reading sample essays would confine your essays to the ideas you just read, refrain from doing so. However, you may wish to review several sample essays as examples of what not to write.
Finally, regardless of content selection, remember to keep it short and to the point. The vast majority of business schools limit essays to a pre-defined quantity of words. Considering the stringent word limit, essays should be concise and express clearly the message you seek to communicate. While some applicants grieve over this limitation, many others view it as a blessing. Coincidentally, this advice applies both to essays and to the sentences from which they are constructed. Lengthy sentences tend to be wearisome and cause readers to lose their interest and attention.
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